Our centenary strategy is aimed at doubling by 2020 the sales achieved in 2013, with a sustained profitability ranging between 12% and 14% of the EBITDA margin.
Strategic goal for our first century
2 x $5,9 trillion = $11,8 trillion
To achieve this goal, we offer our consumers food products and experiences from highly recognized and beloved brands. Our products nourish, generate well-being and pleasure, have the best price-value ratio, are widely available in our strategic region, and are managed by talented, innovative, committed and responsible people who contribute to a comprehensive sustainable development.
Corporate philosophy and performance
GRI 102-16
Differentiators of our business model
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Our brands
1
with sales over USD 50 million
Our brands are leaders in the markets where we participate as they are widely recognized and cherished; they nourish, generate well-being and have become a part of people’s daily lifestyle, with an excellent price-value ratio.
Our people
Organizational climate
at a level of excellence
1
We promote participative environments, the development of skills focused on both being and doing, the acknowledgment of achievements, the construction of a leading brand, and a balanced lifestyle for our people.
Our distribution networks
1
points of sale
Our broad distribution network and market entry capabilities, with a product offer that is organized by channels and segments and with specialized service teams, allow us to have an excellent product availability in terms of frequency, as well as a close relationship with our customers.