Strategic goal for our first century

Our centenary strategy is aimed at doubling by 2020 the sales achieved in 2013, with a sustained profitability ranging between 12% and 14% of the EBITDA margin.

2 x $5,9 trillion = $11,8 trillion

To achieve this goal, we offer our consumers food products and experiences from highly recognized and beloved brands. Our products nourish, generate well-being and pleasure, have the best price-value ratio, are widely available in our strategic region, and are managed by talented, innovative, committed and responsible people who contribute to a comprehensive sustainable development.

Mission

The mission of our Company is the increasing generation of value, achieving a greater return on investments than the cost of the capital used.

We manage our activities based on our commitment to sustainable development, with the best human talent, outstanding innovation and an exemplary corporate behavior.

We look for profitable growth with leading brands, a superior service, and excellent distribution networks.

In our food businesses, we always strive to improve the quality of life of the consumers and the progress of our people.

Corporate philosophy and performance
GRI 102-16

Differentiators of our business model

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Our brands

1

with sales over USD 50 million

Our brands are leaders in the markets where we participate as they are widely recognized and cherished; they nourish, generate well-being and have become a part of people’s daily lifestyle, with an excellent price-value ratio.

Our people

Organizational climate
at a level of excellence

1

We promote participative environments, the development of skills focused on both being and doing, the acknowledgment of achievements, the construction of a leading brand, and a balanced lifestyle for our people.

Our distribution networks

1

points of sale

Our broad distribution network and market entry capabilities, with a product offer that is organized by channels and segments and with specialized service teams, allow us to have an excellent product availability in terms of frequency, as well as a close relationship with our customers.

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