Justo García Gamboa
President
Part of Grupo Nutresa since 2013
57 years old
Tresmontes Lucchetti
- We unified Tresmontes Lucchetti’s and Nutresa Mexico operations, thus achieving operational savings for USD 1 million, the establishment of a standardized culture, the consolidation of processes and structures, and the integration of the SAP system.
- We created differentiated value propositions in the snacks category for the traditional channel in terms of product formats and packaging, with a 10% revenue increase in Chile.
- The Business launched its Zuko Sábila (aloe) product in Mexico with the aim of boosting the beverage category and responding to a highly competitive business environment.
- We broadened the presence of our Kryzpo stackable chips products in the strategic region, now reaching Colombia, Costa Rica, Ecuador, Honduras and Panama.
- We enhanced the traditional and direct distribution channels in Chile jointly with regional customers with the aim of balancing the importance of other channels.
- The Business entered the dried fruits category in Chile with its Granuts brand.
- The Business consolidated in a transversally manner the adoption and maturing process of the sales and operations planning model, decreasing the inventory rotation by three days over the year.
- We promoted the growth and leadership of the instant cold beverage category through innovations in our carbon-neutral instant juice products by replacing artificial colors with natural colors in all the products from the Zuko and Livean lines in Chile.
- The Business continued working on its durum wheat sustainable development program jointly with public-sector allies, thus fostering the growth of small farmers.
COP thousand million
Total sales
Tresmontes Lucchetti represents
of Grupo Nutresa’s total sales.
USD million
Sales abroad
Sales abroad represent
of the Business’s total sales.
COP thousand million
EBITDA
Tresmontes Lucchetti represents
of Grupo Nutresa’s EBITDA.
Employees
1
TOTAL
(Direct employees, third-party employees and apprentices)
(Direct employees and apprentices)
Supplies and other
1
Packaging materials
1
Wheat
1
Coffee
1
Sugar
1
Oils and fats
1
Other
(Includes direct labor, IMCs and other commodities)
Main Categories
(% of total sales)
Hover on the chart to see the information
Market share
PDMP* (Chile)
Coffee products (Chile)
PDMP* (México)
Pasta products (Chile)
Potato chips (Chile)
New full market estimation model that integrates several of Nielsen’s sources of information (RMS, HomeScan, industry coverage matrix and crowdsourcing). Includes Discounters and Direct Sales, among other, and excludes institutional and wholesaler channels.
*Powdered drink mix products
Growth in the Food 55% Service-Industrial channel in Chile.
We enhanced the value proposition of our Gold coffee brand by consolidating its product line with the following results:
+12% Premier granulated coffee
+18% Ground coffee
*Of revenue in Chile.
We consolidated the entry into the chocolates market in Chile with our Muibon brand, thus achieving an 8% increase in revenue.
- Maintaining our leadership in the powdered drink mix category, promoting growth with innovative proposals for both customers and consumers in Chile and Mexico.
- Boosting our innovative offer in categories such as coffee and snacks to ensure a sustained growth in Chile.
- Strengthening the categories of dehydrated, dessert and pastry products, and milk modifiers, which represent potential growth for the Business in Chile.
- Continue working on the development process of channels and customers in Chile and Mexico that contribute to the balance and diversification of both revenue and profitability regarding regional customers, shops, stores and the food service channel.
Strengthening our actions as a multicategory Business with strong and diversified brands and market entry capabilities, based on a high-performance human talent team focused on outstanding sustainability practices.
Justo García Gamboa