Miguel Moreno Múnera
President
Part of Grupo Nutresa since 2003
42 years old
Coffee Business
- The Business attained growth in the roasted and ground coffee segment in Colombia (+7.2%) and we achieved an excellent performance with our brands Sello Rojo and Matiz.
- The Organization acquired Cameron’s Coffee, which contributed USD 25.8 million in sales over the year.
- An adequate balance was achieved in the Business’s production platforms, with improvements in the global effectiveness of the teams, reaching an 87% rate in this regard.
- We consolidated our go-to-market model in the U.S. to serve business-to-business (B2B) customers with the strategic collaboration of important local allies.
- The Business made progress in its initiatives focused on strategic sourcing and efficient management of coverage in the green coffee purchase process.
- We developed a program focused on coffee growing farms with the implementation of sustainability strategies that benefit 250 coffee growers and their families in the Colombian states of Santander, Valle del Cauca, Cauca and Huila.
- We developed differentiated portfolios of hot and cold brew products for the beverage industry in the U.S. and Asia.
- We developed the La Bastilla Campo innovation by using the coffee beans in their entirety. This represents a significant contribution to the brand’s sustainability and competitiveness.
COP thousand million
Total sales
The Coffee Business represents
of Grupo Nutresa’s total sales.
Sales in Colombia
Sales in Colombia represent
of the Business’s total sales.
USD million
Sales abroad
Sales abroad represent
of the Business’s total sales.
COP thousand million
EBITDA
The Coffee Business represents
of Grupo Nutresa’s EBITDA.
Employees
1
TOTAL
(Direct employees, third-party employees and apprentices)
(Direct employees and apprentices)
Supplies and other
1
Coffee
1
Packaging materials
1
Other
(Includes direct labor, IMCs and other commodities)
Main Categories
(% of total sales)
Hover on the chart to see the information
Organizational climate
1
rate in terms of commitment y satisfaction at the workplace
Labor productivity
1
increase since 2013
Market share in Colombia
Roasted and ground coffee
Soluble coffee
New full market estimation model that integrates several of Nielsen’s sources of information (RMS, HomeScan, industry coverage matrix and crowdsourcing). Includes Discounters and Direct Sales, among other, and excludes institutional and wholesaler channels.
Reduction rates in terms of the use of resources:
-34.3% Water
-26.8% Energy
-35.3% Total GHG emissions
Accumulated rates in relation to the figures from 2010.
- Consolidating the acquisition of Cameron’s Coffee and enhancing its growth in terms of both its brand and B2B capabilities.
- Continue working on the development of our general brand in strategic countries based on our brands, talent and local distribution capabilities.
- Maintaining our strategic sourcing capabilities in terms of global presence and competitiveness.
We will focus our efforts on three growth drivers: one, the dynamization of the coffee category in Colombia; two, the development of our brands outside Colombia; and three, the collaboration with large-scale companies for us to be the best ally in the creation of coffee beverages and the like. We will support our growth on highly productive and efficient operating and distribution platforms managed by the best human talent.
Miguel Moreno Múnera