Alberto Hoyos Lopera
President
Part of Grupo Nutresa since 1993
55 years old
Biscuits Business
- We launched Kibo, our sustainable nutrition brand, totaling COP 1,07 billion in sales of snacks and vegetable protein products. Kibo’s commercialization was mainly carried out via Amazon, B2C and the networks. On another note, the company Kibo Foods USA was incorporated in Austin, Texas, making the most of all the advantages of this city’s entrepreneurship ecosystem.
- The sales of the Tosh brand amounted to COP 122.91 billion in the categories of biscuits and snacks, which represents a 21.0% growth in the 31 countries where the brand has market presence.
- We consolidated United States as the third market for the Business as it contributes 19.6% of the total sales. Our entry to dollar stores, the distribution expansion in the multi-cultural channel and the innovations allowed us to achieve USD 121 million in sales and a growth rate of 2.7%.
- The Biscuits Business achieved its best productivity in the past five years based on the Company’s operational excellence model, in addition to a 5.7% decrease in losses and a 5.7% growth rate in the volume of production.
- We secured our carbon neutral recertification; therefore, we were granted the corresponding seal for the Tosh brand in Colombia and Costa Rica based on our work offsetting 18,386 tons of C02 through forest conservation projects.
- The sales of products launched over the past three years represented 14.8% of the total sales, with outstanding brands like Festival and Tosh confirming that innovation is a relevant growth driver for Grupo Nutresa.
- We successfully incorporated Naturela’s portfolio into Novaventa’s network, closing the year with a sales growth rate of 65.4%.
COP thousand million
Total sales
The Biscuits Business represents
of Grupo Nutresa’s total sales.
Sales in Colombia
Sales in Colombia represent
of the Business’s total sales.
USD million
Sales abroad
Sales abroad represent
of the Business’s total sales.
COP thousand million
EBITDA
The Biscuits Business represents
of Grupo Nutresa’s EBITDA.
Employees
1
TOTAL
(Direct employees, third-party employees and apprentices)
(Direct employees and apprentices)
Supplies and other
1
Wheat
1
Packaging materials
1
Oils and fats
1
Sugar
1
Other
(Includes direct labor, IMCs and other com- modities)
Main Categories
(% of total sales)
Hover on the chart to see the information
Market share in Colombia
New full market estimation model that integrates several of Nielsen’s sources of information (RMS, HomeScan, industry coverage matrix and crowdsourcing). Includes Discounters and Direct Sales, among other, and excludes institutional and wholesaler channels.
Customer satisfaction level based on their orders:
1
Pozuelo, our subsidiary company in Costa Rica, was acknowledged by the country’s Ministry of Environment and Energy due to its progress in sustainable development as part of the program titled “País de Carbono Neutralidad 2.0” (Carbon Neutrality Country 2.0).
In Colombia, Noel was included in the Gold category by the local environmental authority “Área Metropolitana del Valle de Aburrá” for its sustainability programs and proactive support to the region’s sustainable mobility.
- Maintaining the brands’ leadership position in Colombia and Central America by means of innovation, portfolio segmentation and a thorough management work with our customers.
- Consolidating Kibo Foods’s innovation and entrepreneurship model in the U.S.
- Reinforcing our productivity plans in terms of sourcing, production and distribution in order to successfully manage the rise of the costs of supplies.
- Fulfill the plans of the sustainable nutrition brands Kibo and Naturela by means of new value propositions and the reinforcement of our digital channel.
- Capitalizing on the growth opportunities in the U.S. market with the Organization’s multiple distribution networks.
Consolidating our leadership in the categories of biscuits and healthy snacks in Colombia, and boosting the business growth in Central America and the United States by taking advantage of Grupo Nutresa’s market entry capabilities through its modern and competitive distribution networks.
Alberto Hoyos Lopera